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LinkedIn Learning

Email and Newsletter Marketing Foundations

via LinkedIn Learning

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Overview

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Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Syllabus

Introduction
  • Welcome
1. Overview
  • Defining email marketing
  • Considering the advantages
2. Basics
  • Adding email to your marketing strategy
  • Defining key elements of email marketing
3. Contacts and Lists
  • Maintaining healthy email lists
  • Segmenting your list
4. An Effective Email Strategy
  • Creating a good strategy
  • Creating powerful email marketing campaigns
  • Choosing an email marketing theme
  • Building a high-performing email
5. Success with Analytics
  • Using metrics in email marketing
  • Optimizing and testing your emails
Conclusion
  • Next steps

Taught by

Megan Adams

Reviews

4.7 rating at LinkedIn Learning based on 1824 ratings

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