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Email and Newsletter Marketing Foundations

via LinkedIn Learning

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Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Syllabus

Introduction

Welcome

1. Overview

Defining email marketing
Considering the advantages

2. Basics

Adding email to your marketing strategy
Defining key elements of email marketing

3. Contacts and Lists

Maintaining healthy email lists
Segmenting your list

4. An Effective Email Strategy

Creating a good strategy
Creating powerful email marketing campaigns
Choosing an email marketing theme
Building a high-performing email

5. Success with Analytics

Using metrics in email marketing
Optimizing and testing your emails

Conclusion

Next steps

Taught by

Megan Adams

Reviews

4.7 rating at LinkedIn Learning based on 1793 ratings

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