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Developing on AWS Pinpoint for Analytics and User Engagement

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Overview

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Learn how to use AWS Pinpoint to understand how your app or website is being used, how to maximize your efficiency, and how to improve user engagement.

Syllabus

Introduction
  • Analytics and user engagement
  • What you should know
1. AWS Pinpoint Overview
  • Introduction to AWS Pinpoint
  • AWS account and pricing
  • AWS console and services
  • Pinpoint features and pricing
  • Segments and channels
  • Campaigns and metrics
2. Segments and Data
  • Users and endpoints
  • Imported and dynamic segments
  • Create a Pinpoint project
  • Import segment
  • Dynamic segment
  • Challenge: Import a JSON segment
  • Solution: Import a JSON segment
3. Engagement Campaigns
  • Creating a campaign
  • Define a message
  • Launch a campaign
  • Send a message
  • Challenge: A/B test campaign
  • Solution: A/B test campaign
4. Analytical Data
  • Analytic charts
  • Funnel analytics
  • Monitoring and metrics
5. Technical Access
  • Security with IAM
  • Log in and API access
  • Limits
  • SDKs
Conclusion
  • Next steps

Taught by

Bear Cahill

Reviews

4.7 rating at LinkedIn Learning based on 3 ratings

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