Explore how major entertainment, games, and sports organizations leverage AWS data analytics and AI services to revolutionize fan experiences in this 45-minute conference talk from AWS re:Invent 2025. Discover real-world implementations from leading organizations including the NFL and Formula 1, who utilize Amazon Bedrock, Amazon SageMaker, and open lakehouse architectures to create compelling viewer experiences. Learn proven architecture patterns and gain insights on how your organization can harness AWS services to develop innovative fan engagement offerings and deliver personalized experiences to global audiences based on individual preferences. Understand the strategic approaches these industry leaders use to transform traditional fan interactions through advanced data analytics and artificial intelligence capabilities.