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LinkedIn Learning

Building Your Marketing Technology Stack

via LinkedIn Learning

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Overview

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Learn how to build your business's marketing technology (martech) stack, regardless of size, to more easily attract and retain customers.

Syllabus

Introduction
  • How to get started with marketing technology (MarTech)
1. Marketing Technology (MarTech) Basics
  • What is a MarTech stack?
  • Outline your goals for a MarTech stack
  • MarTech in small business and enterprise
2. How to Build a MarTech Stack
  • Conduct a MarTech stack audit
  • Explore core MarTech applications for your business
  • Select the right MarTech applications
3. How to Select New MarTech
  • When to consider additional MarTech tools
  • Categories of MarTech tools and platforms
  • MarTech vendor evaluation and selection
4. MarTech ROI: Get the Most Out of Your Tech Stack
  • Ensure proper MarTech usage and adoption
  • Create a MarTech training and onboarding program
  • How to measure MarTech effectiveness
Conclusion
  • Continue to develop your MarTech stack and team expertise

Taught by

David Booth

Reviews

4.7 rating at LinkedIn Learning based on 107 ratings

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