Advance Your Social Media Video Skills

Video on social media is an important asset for independent creators and organizations of all kinds, whether for creating brand awareness or sharing information. This learning path introduces the tools and strategies for creating short, focused videos that engage audiences.

Create a strategy for publishing videos on social networks.
Explore the creative options provided by smartphones.
Discover how to publish to multiple social networks.

Syllabus

Courses under this program:
Course 1: Social Media Video for Business and Marketing
-Get a thorough introduction to the role of video in social media marketing campaigns, as well as how to best leverage video in your overall content strategy.

Course 2: Marketing Strategy: Relatable Video Content
-Discover ways to bolster your brand marketing strategy with compelling and relatable video content.

Course 3: Understanding Viral Videos
-Find out how to set yourself up for success to create content that is well poised to gain the attention to go viral.

Course 4: LinkedIn Video Marketing for Personal and Brand Pages
-The future of marketing is in video—and on LinkedIn. Learn to produce and publish video for both personal and brand pages on LinkedIn.

Course 5: Social Media Marketing Strategy: TikTok and Instagram Reels
-Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.

Course 6: Creating Online Video with iPhone
-Learn how to shoot and edit great-looking video with an iPhone.