IBM Digital Marketing and Growth Hacking with GenAI

IBM via Coursera Professional Certificate

Go to class Write review

Overview

Coursera Flash Sale

40% Off Coursera Plus for 3 Months!

Grab it

Prepare for a career in the high-demand field of digital marketing. In this IBM Digital Marketing Professional and Growth Hacking Certificate, you’ll learn in-demand skills like digital advertising, search engine optimization (SEO), social media management, and data analysis to get job-ready in 2 months. No prior experience is required to get started. A digital marketing specialist develops marketing plans and strategies for businesses, usually through channels that include social media, SEO, and email. This program will teach you the foundational digital marketing skills employers are seeking for entry-level digital marketing roles, including content creation, data analysis, and paid advertising. It will not only help you start your career in digital marketing or become a growth hacker but also provide a strong foundation for future career development in other paths, such as healthcare, education, e-commerce, or real estate. You’ll also learn the latest tools used by digital marketers, including Google Adwords, Meta Advertising, Yoast SEO, and more. Upon completion, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise. You’ll also earn an IBM Digital Badge and will gain access to career resources to help you in your job search, including mock interviews and resume support.

Syllabus

Course 1: Introduction to Digital Marketing
Course 2: Digital Advertising
Course 3: Search Engine Optimization and Content Marketing
Course 4: Social Media Marketing
Course 5: E-commerce Marketing and Email Campaigns
Course 6: Generative AI: Accelerate your Digital Marketing Career
Course 7: Capstone Project: Digital Marketing and Growth Hacking
Course 8: AI SEO: Mastering Generative Engine Optimization (GEO)

Courses

0 reviews
15 hours 41 minutes
View details

McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need. During the course, you’ll explore using GenAI to automate content creation, enhance ad copy, and personalize email campaigns and social media posts. You’ll learn to optimize digital advertising using AI for audience segmentation, creative refinement, and personalized campaigns. You’ll discover how AI can enhance SEO through keyword research, content optimization, and competitor analysis. You’ll explore AI-driven approaches for enhancing e-commerce experiences. You’ll get hands-on practice generating engaging content, personalizing campaigns, and optimizing strategies for better results. Additionally, you’ll examine ethical considerations, challenges, and best practices for AI integration in digital marketing. If you’re looking to boost your career with in-demand GenAI skills businesses are looking for, enroll today and power up your resume in just a few weeks!
0 reviews
15 hours 15 minutes
View details

Successful digital ad campaigns generate $4.33 for every $1 spent (Statista). Marketers with strong digital advertising skills are in high demand! This course gives marketers, small business owners, D2C founders, and freelancers the foundation to run successful digital advertising campaigns. During this course, you'll explore the core elements of digital advertising—search engine marketing (SEM), keyword search, bidding strategies, and ad grouping. You'll learn techniques for planning and optimizing Google search campaigns. You'll dive into B2B marketing, lead generation, advertising strategies, audience targeting, and ad formats. Plus, you'll look at all major social media platforms, including LinkedIn, Facebook, and Instagram. You'll also learn about shopping campaigns on Google and influencer marketing fundamentals, including selecting, evaluating, and collaborating with influencers effectively. And you will learn about how digital advertising is evolving with generative AI. Through hands-on labs and real-world applications, you'll gain experience creating and optimizing campaigns using data-driven strategies. You will use tools like Shown.io and Facebook Ad Account to maximize return on investment (ROI). If you're keen to build high-performing ad campaigns that generate real results, ENROLL today!
0 reviews
11 hours 45 minutes
View details

According to Gartner, digital channels now represent nearly 80% of marketing budgets, creating high demand for skilled digital marketers and growth hackers. Whether you’re pursuing a marketing career or are a small business owner, startup founder, or freelancer, this course provides the essentials to launch your digital marketing journey. You’ll explore core elements of digital strategy—target audiences, channels, and analytics—and learn to align them with business goals for measurable results. Real-world insights and practitioner tips reveal why digital marketing is vital today and how strong strategies drive growth. The course covers major channels such as social media (LinkedIn, Facebook, Instagram), email marketing, PPC advertising, and content marketing. Through interactive exercises and scenarios, you’ll practice selecting channels, aligning strategies, and applying analytics. You’ll analyze audiences using demographic and psychographic data, create personas with tools like Semrush, and evaluate metrics including traffic, conversions, ROI, and engagement. Additional resources—podcasts and day-in-the-life examples—offer career guidance, trends, and opportunities for freelancers and small business owners. Step confidently into the world of digital marketing and growth hacking—enroll today!
1 review
14 hours 29 minutes
View details

Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth hackers. Whether you're looking to enhance your career in digital marketing, boost your brand’s visibility, or grow your business, this course gives you the skills you need to achieve powerful results. This course provides a strong foundation in SEO – from core concepts to cutting-edge technologies like Generative Engine Optimization (GEO) and Google Artificial Intelligence Optimization (AIO). You’ll learn how to implement on-page and off-page SEO strategies, conduct keyword research, optimize content and meta tags, and build high-authority backlinks. You’ll discover how to craft engaging, high-quality content that ranks well and drives user engagement. Additionally, you'll explore growth hacking techniques tailored specifically to SEO. You’ll also examine technical SEO, including site speed, mobile optimization, schemas, and indexability. You'll also gain hands-on experience with tools like Google Analytics, Search Console, and YoastSEO to analyze and improve performance. To build the SEO and content skills you need to boost visibility, engagement, and business growth, enroll today!
0 reviews
13 hours 27 minutes
View details

With global e-commerce sales set to soar to $7.9 trillion (eMarketer), this course gives e-commerce managers, marketers, entrepreneurs, growth hackers, and small business owners essential skills to build an e-commerce business and optimize email campaigns for engagement and conversions. Learn to define your value proposition, develop a strategic e-commerce plan aligned with your audience, and select the right platform. Gain practical skills for optimizing product listings using compelling content, visuals, and keywords. Plus, you’ll learn how to enhance user experience through effective design, navigation, and mobile-friendly performance. Also, learn to segment email lists following compliance standards like GDPR and CAN-SPAM, choose the right email service provider, and create personalized campaigns. You’ll get hands-on experience with tools like Google Analytics to track KPIs, analyze customer behavior, calculate metrics like Customer Acquisition Cost, and make data-driven decisions. Plus, you’ll use email marketing tools to monitor performance, run A/B tests, and apply growth hacking strategies to refine and scale your campaigns. If you're keen to grow an e-commerce business and harness the power of email marketing, enroll today!
0 reviews
12 hours 15 minutes
View details

With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success. You’ll learn to plan, create, manage, and analyze content on key platforms like Instagram, Facebook, LinkedIn, X, and TikTok. You’ll explore organic social media, how to build brand-aligned strategies, and growth hacking techniques to expand your reach. You’ll learn to craft effective posts using text, images, videos, stories, and user-generated content (UGC), with tools like Canva and inVideo. Also, learn how to write compelling captions and schedule posts for maximum impact. Further, you’ll dive into community management and analytics and learn how to engage audiences, respond to comments and direct messages (DMs), and build loyalty. You’ll also learn to track performance through metrics like likes, shares, comments, and reach. If you’re keen to boost a brand’s social presence and harness the full power of social media, enroll today!
0 reviews
19 hours 16 minutes
View details

Get ready to demonstrate your digital marketing and growth hacking skills in this hands-on, real-world style capstone project. In this capstone, you’ll apply your skills to design and execute a complete digital marketing campaign for a hypothetical brand—combining strategy, creativity, and analytics. You’ll start by crafting a campaign strategy and defining your target audience, then create an SEO-driven content plan, paid advertising assets, and a social media calendar. You’ll also build a conversion-optimized product page and personalized email sequence. To boost performance, you’ll analyze data from SEO, social media, and digital advertising to drive growth and ROI. Throughout the project, you’ll work with platforms like Facebook and LinkedIn and tools such as Shopify, Canva, and Zoho Campaigns. In parallel, you’ll use generative AI tools like ChatGPT and Gemini to enhance assets and improve efficiency. To wrap up, you’ll design a final presentation that demonstrates your analytical and presentation skills. The course also provides career guidance, from building your digital portfolio to resume, LinkedIn, and interview tips, plus insights on freelancing success. If you’re an aspiring marketing professional looking to build a standout portfolio that demonstrates your job-ready skills, enroll today!
0 reviews
4 hours 18 minutes
View details

Master the art of generative engine optimization (GEO) to future-proof your digital marketing career. This course gives SEO professionals, digital marketers, and content strategists the highly sought-after GEO skills businesses are looking for. What is GEO? GEO helps your content get found by generative AI search engines, increasing its chances of being recognized and cited in AI-generated answers. During the course, you’ll explore SEO’s evolution to AI-driven search using engines like Google AI Overviews (formerly SGE) and Perplexity, and look at why traditional strategies no longer suffice. You’ll then dive into generative engine optimization (GEO) and discover how AI engines understand entities, intent, and context. Plus, you’ll learn how to craft AI-friendly formats such as FAQs, summaries, lists, and schema-backed data, and track performance with emerging GEO metrics and tracking tools. By the end, you will not only understand AI SEO and GEO best practices but also know how to apply them effectively. Enroll now to build the essential GEO skills that will give your digital marketing a competitive edge in this fast-evolving AI-driven world.