Online Marketing: Social Media, Ads & E-commerce Certificate

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Overview

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Want to turn clicks into customers with the strategies top brands use to dominate digital ads, social media, and e-commerce? This program equips aspiring digital marketers, entrepreneurs, small business owners, social media enthusiasts, and online sellers with the skills to drive growth across key marketing channels: social media, digital advertising, and e-commerce with email campaigns. During the program, you'll learn to build brand presence and engagement on platforms like Instagram, Facebook, LinkedIn, X, TikTok, and YouTube through strategic content creation, community management, and performance analytics. You’ll plan and optimize data-driven digital advertising campaigns across search engines and social media using audience targeting, bidding strategies, and emerging tools. Plus, you'll develop and manage effective e-commerce and email marketing strategies to increase customer acquisition, maximize conversions, and boost customer lifetime value. Throughout the program, you’ll work on practical labs and projects and gain experience with industry tools like Canva, Invideo, Google Analytics, Google AdWords, Facebook Ads Manager, Shopify, and Zoho Campaigns. If you want hands-on experience and build career-fueling skills in social media, digital advertising, and email campaigns in just a few weeks, enroll today! No prior experience required.

Syllabus

Course 1: Social Media Marketing
Course 2: Digital Advertising
Course 3: E-commerce Marketing and Email Campaigns

Courses

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15 hours 15 minutes
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Successful digital ad campaigns generate $4.33 for every $1 spent (Statista). Marketers with strong digital advertising skills are in high demand! This course gives marketers, small business owners, D2C founders, and freelancers the foundation to run successful digital advertising campaigns. During this course, you'll explore the core elements of digital advertising—search engine marketing (SEM), keyword search, bidding strategies, and ad grouping. You'll learn techniques for planning and optimizing Google search campaigns. You'll dive into B2B marketing, lead generation, advertising strategies, audience targeting, and ad formats. Plus, you'll look at all major social media platforms, including LinkedIn, Facebook, and Instagram. You'll also learn about shopping campaigns on Google and influencer marketing fundamentals, including selecting, evaluating, and collaborating with influencers effectively. And you will learn about how digital advertising is evolving with generative AI. Through hands-on labs and real-world applications, you'll gain experience creating and optimizing campaigns using data-driven strategies. You will use tools like Shown.io and Facebook Ad Account to maximize return on investment (ROI). If you're keen to build high-performing ad campaigns that generate real results, ENROLL today!
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13 hours 27 minutes
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With global e-commerce sales set to soar to $7.9 trillion (eMarketer), this course gives e-commerce managers, marketers, entrepreneurs, growth hackers, and small business owners essential skills to build an e-commerce business and optimize email campaigns for engagement and conversions. Learn to define your value proposition, develop a strategic e-commerce plan aligned with your audience, and select the right platform. Gain practical skills for optimizing product listings using compelling content, visuals, and keywords. Plus, you’ll learn how to enhance user experience through effective design, navigation, and mobile-friendly performance. Also, learn to segment email lists following compliance standards like GDPR and CAN-SPAM, choose the right email service provider, and create personalized campaigns. You’ll get hands-on experience with tools like Google Analytics to track KPIs, analyze customer behavior, calculate metrics like Customer Acquisition Cost, and make data-driven decisions. Plus, you’ll use email marketing tools to monitor performance, run A/B tests, and apply growth hacking strategies to refine and scale your campaigns. If you're keen to grow an e-commerce business and harness the power of email marketing, enroll today!
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12 hours 15 minutes
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With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success. You’ll learn to plan, create, manage, and analyze content on key platforms like Instagram, Facebook, LinkedIn, X, and TikTok. You’ll explore organic social media, how to build brand-aligned strategies, and growth hacking techniques to expand your reach. You’ll learn to craft effective posts using text, images, videos, stories, and user-generated content (UGC), with tools like Canva and inVideo. Also, learn how to write compelling captions and schedule posts for maximum impact. Further, you’ll dive into community management and analytics and learn how to engage audiences, respond to comments and direct messages (DMs), and build loyalty. You’ll also learn to track performance through metrics like likes, shares, comments, and reach. If you’re keen to boost a brand’s social presence and harness the full power of social media, enroll today!