Social Media Marketing

Overview

This social media marketing course equips you with the skills to build, optimize, and scale your brand across major social platforms. Begin with foundational concepts, including brand management, buyer personas, storytelling, content planning, and key social media metrics, supported by real-world case studies from Nike, KFC, and Starbucks. Next, dive into platform-specific execution for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest. Learn how to create and optimize ads, leverage AI-driven algorithms, use Meta Business Suite, YouTube Shorts, Canva, LinkedIn profile tools, X Pro, and Pinterest Business Hub. You’ll also master campaign planning, content calendars, analytics, and social listening to track sentiment, refine strategy, and boost engagement across B2B, B2C, and D2C segments. By the end of this course, you will be able to: - Build & Execute Platform Strategies: Create tailored plans for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest - Create & Optimize Content: Design posts, videos, ads, and engagement-driven brand assets - Analyze & Improve Performance: Use metrics, targeting, and social listening tools for data-driven decisions - Plan & Scale Campaigns: Use calendars, tools, and automation to manage multi-platform social media campaigns Ideal for beginners, entrepreneurs, creators, and marketers looking to develop real-world social media expertise, no prior experience required.

Syllabus

Social Media Marketing

This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.

Assessment for Social Media Marketing

This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.