Social Media Marketing and Brand Advocacy

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Details

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Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Duration & workload

4 weeks, 10 hours a week

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Overview

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This two-course Social Media Marketing program equips you with the skills to excel digital marketing roles. Learn to attract new customers, engage them through digital channels, and drive transactions. Delve into behavioral marketing, understand its types, personalization, and significance. Develop comprehensive strategies, build buyer personas, set goals, and evaluate digital channels. The course covers the RACE Framework to enhance engagement, drive conversions, and boost ROI. Gain expertise in Customer Lifecycle Management (CLM) to improve retention and maximize lifetime value. Industry experts guide you with hands-on activities and examples simulating common digital marketing tasks. Completing both courses equips you to apply for entry-level digital marketing jobs. By the end, you will: Understand social media and behavioral marketing trends Optimize Facebook and Instagram pages Plan and execute social media strategies Analyze key metrics and optimize performance

Syllabus

Course 1: Behavioral Marketing
Course 2: Social Media Marketing
Course 3: Digital Marketing Landscape

Courses

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7 hours 54 minutes
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This comprehensive course provides a strong foundation in behavioral marketing and modern digital strategies to drive business growth. You’ll start by learning the fundamentals of behavioral marketing, understanding how consumer actions shape campaigns. Explore data collection, audience segmentation, and practical use of behavioral insights for acquisition, retention, and customer growth. Next, dive into key behavioral marketing types like email, social media, and Google Ads while assessing pros, cons, and integration into digital strategies. Finally, master the RACE Framework, customer lifecycle management, and post-pandemic marketing trends to craft effective, goal-driven strategies that boost engagement and ROI. By the end of this course, you will be able to: Understand behavioral marketing concepts and applications Apply data-driven strategies for targeted campaigns Utilize behavioral data to enhance engagement and conversions Implement digital frameworks and lifecycle strategies for sustainable growth Ideal for marketing professionals and beginners aiming to build expertise in data-driven, modern marketing practices.
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11 hours 2 minutes
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This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions. By the end of this course, you will be able to: - Understand Digital Marketing Fundamentals: Learn the history and key channels of digital marketing. - Differentiate Between Digital and Traditional Marketing: Evaluate their advantages, disadvantages, and ROI strategies. - Implement the 4Ps and SAVE Framework: Develop successful marketing plans with these essential strategies. - Utilize Mintzberg's 5Ps of Strategy: Apply tools like PESTLE, SWOT, and Bowman's Strategy Clock. - Analyze Influencer Marketing: Understand its impact and strategies for leveraging influencers. - Harness Video Marketing: Explore the future of video advertising and its role in digital marketing. - Optimize for Voice Search: Improve content visibility through voice search optimization. - Utilize Visual Content: Boost brand awareness, website traffic, and conversions with compelling visuals. - Master UI and UX Design: Understand the differences, roles, and collaboration between UI and UX design. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.
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13 hours 6 minutes
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This social media marketing course equips you with the skills to build, optimize, and scale your brand across major social platforms. Begin with foundational concepts, including brand management, buyer personas, storytelling, content planning, and key social media metrics, supported by real-world case studies from Nike, KFC, and Starbucks. Next, dive into platform-specific execution for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest. Learn how to create and optimize ads, leverage AI-driven algorithms, use Meta Business Suite, YouTube Shorts, Canva, LinkedIn profile tools, X Pro, and Pinterest Business Hub. You’ll also master campaign planning, content calendars, analytics, and social listening to track sentiment, refine strategy, and boost engagement across B2B, B2C, and D2C segments. By the end of this course, you will be able to: - Build & Execute Platform Strategies: Create tailored plans for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest - Create & Optimize Content: Design posts, videos, ads, and engagement-driven brand assets - Analyze & Improve Performance: Use metrics, targeting, and social listening tools for data-driven decisions - Plan & Scale Campaigns: Use calendars, tools, and automation to manage multi-platform social media campaigns Ideal for beginners, entrepreneurs, creators, and marketers looking to develop real-world social media expertise, no prior experience required.