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Social Media Strategy: Creating Engagement, Insight, and Action

via GetSmarter

Overview

Develop an understanding of the scientific principles behind social media to optimize your social media strategy.

On completion of this course, you’ll walk away with: The tools to leverage social media to achieve strategic organizational objectives. An understanding of the economic and neurological underpinnings of social media. A playbook of tactics to enhance your marketing efforts in a hypersocialized world. Valuable insight from renowned social media authority Sinan Aral, as well as a host of influential industry experts.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: The Hype Machine: Social media and the brain
  • Module 2: The economics of social media: Leveraging the attention economy
  • Module 3: Under the hood of the Hype Machine: How social media works
  • Module 4: Personalized mass persuasion
  • Module 5: Hypersocialization playbook
  • Module 6: The future of the social media Hype Machine

Taught by

Sinan Aral

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