Successfully navigate vendor relationships by learning to manage cost control, risk mitigation, and staff training strategies in the wine industry.
Learn how to navigate the three-tier distribution system effectively in the role of restaurant or retail wine director or cellar master. Explore the operational models of distributors, brokers, and direct winery sales channels. Understand how to evaluate and select appropriate vendors and maximize the value of your vendor partnerships. Discuss various options and strategic approaches for streamlining your buying process and improving operational efficiency. Discover how to effectively utilize vendor-provided training, third-party educational programs, and internal staff development to maximize sales performance and customer service quality.
