Marketing Analytics Courses

Smart Analytics, Machine Learning, and AI on GCP en Français

Découvrez l'intégration du machine learning dans les pipelines de données sur Google Cloud, de l'AutoML aux solutions personnalisées avec Notebooks, BigQuery ML et Kubeflow pour la production.

• Coursera
• 8 hours 1 minute
• Self-Paced
• Paid Course

Aptly

Social Media Marketing Foundations

Explore core social media marketing principles, platform selection, audience personas, SMART goal-setting, content strategy, and KPI measurement to plan and execute effective campaigns with confidence.

• edX
• 15 hours
• Self-Paced
• Free Online Course (Audit)

Aptly

Supercharge your Social Media Marketing with AI

Unlock the power of AI in social media marketing—create content, build personas, identify trends, and optimize campaigns while balancing automation with human judgment.

• edX
• 5 hours
• Self-Paced
• Free Online Course (Audit)

Meta Credential

Meta Social Media Marketing

Master social media marketing: create engaging content, build a following, manage accounts, run ad campaigns, and measure results using Facebook's tools and strategies.

• Coursera
• 26 weeks, 2 hours a week
• Self-Paced
• Paid Course
• 5 courses

Coursera

Customer Segmentation and Analytics

Master customer segmentation using RFM analysis, cross-tabulation, and persona-building to identify high-value cohorts, estimate revenue lift, and deliver actionable marketing strategies tied to business growth.

• Coursera
• 6 hours 33 minutes
• Self-Paced
• Paid Course

Coursera

Identify Buyer Segments with Data Analytics

Explore customer segmentation techniques using data analytics to build buyer personas, interpret cross-tabulation tables, and uncover actionable insights for strategic marketing decisions.

• Coursera
• 2 hours 12 minutes
• Self-Paced
• Paid Course

EDUCBA

Content Strategy, CMS & Digital Marketing Tools

Master content marketing strategies, CMS tools, storytelling, and digital marketing technologies to create impactful campaigns, engage audiences, and measure performance using data-driven insights.

• Coursera
• 11 hours
• Self-Paced
• Paid Course

Coursera

Marketing Planning, Audience Insights, and KPI Measurement

Master strategic marketing through SWOT analysis, omni-channel planning, audience research, and KPI measurement to create data-driven campaigns that deliver measurable results.

• Coursera
• 8 hours 21 minutes
• Self-Paced
• Paid Course

Coursera

Social Media Analytics and Sentiment Insights

Master social media analytics to transform activity into strategy through content scheduling, performance tracking, audience insights, and sentiment analysis workflows.

• Coursera
• 6 hours 12 minutes
• Self-Paced
• Paid Course

Coursera

Optimize Persona-Based Content for Marketing Success

Master persona-driven content strategies using audience insights and analytics to boost engagement by 70%+ through targeted marketing optimization.

• Coursera
• 1 hour 29 minutes
• Self-Paced
• Paid Course

Coursera

Marketing with Zapier & ChatGPT: Automated Content Calendars

Learn to integrate ChatGPT with Zapier for automated content calendars, streamlining content creation while maintaining creativity and brand alignment in digital marketing strategies.

• Coursera
• 3 hours 18 minutes
• Self-Paced
• Paid Course

Desarrollo de estrategias eficaces de marketing deportivo

Descubre cómo diseñar estrategias de marketing deportivo efectivas, construir marcas sólidas y conectar con aficionados usando casos reales como NBA y Real Madrid.

• Coursera
• 16 hours 40 minutes
• Self-Paced
• Paid Course

Developing Effective Sports Marketing Strategies

Discover how to build iconic sports brands, engage fans through AI-driven strategies, and create value-based sponsorship partnerships using real-world examples from NBA and Real Madrid.

• Coursera
• 16 hours 42 minutes
• Self-Paced
• Paid Course

El futuro del marketing deportivo

Descubre estrategias innovadoras para el marketing deportivo global, modelos centrados en aficionados y nuevas formas de monetización con casos reales como el Real Madrid.

• Coursera
• 10 hours 58 minutes
• Self-Paced
• Paid Course

Starweaver

Gen AI Sales Forecasting and Marketing Analysis

Master AI-driven sales forecasting and marketing analysis using ChatGPT and Google Gemini to predict trends, segment customers, and optimize campaigns with ethical considerations.

• Coursera
• 5 hours 57 minutes
• Self-Paced
• Paid Course