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Explore how women's sports are revolutionizing the industry and transforming cultural narratives in this 55-minute conference talk from the 2025 Aspen Ideas Festival. Discover the driving forces behind record-breaking viewership and groundbreaking investments in women's athletics as industry leaders discuss their strategies for driving innovation and advancing equity. Learn about evolving business models that are reshaping how sports are played, consumed, and experienced across the sporting landscape. Gain insights from field experts who are at the forefront of transforming the sports industry through their leadership and vision for a more inclusive athletic future.