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Explore the paradox of women's sports experiencing unprecedented growth in viewership, attendance, and revenue while still facing algorithmic bias on social media platforms. Learn from Olympic rower and Google's global marketing strategy leader for sports and entertainment as she examines the persistent challenges preventing equal coverage of women's athletics despite their surging popularity. Discover the systemic factors that continue to favor men's sports in digital algorithms and understand the strategic changes needed to create true parity in sports media coverage. Gain insights into the intersection of technology, marketing, and gender equity in sports, with practical perspectives on how the industry can leverage current momentum to build a more balanced future for women's athletics.
