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This 17-minute keynote from CloudFest 2025 features Carlos Rego, VP Product Management at WebPros, exploring the rapidly transforming cloud hosting industry. Discover how security has become a core value proposition and learn strategies for effective collaboration with partners to enhance offerings and build trust. Examine significant industry shifts, including the convergence of agencies and hosters, and understand how new revenue streams are impacting market dynamics. Gain insights into why "good enough" is no longer sufficient in today's competitive environment and uncover effective strategies to navigate the dynamic landscape of cloud hosting. The presentation addresses both opportunities and obstacles facing cloud hosting providers in an era of intense competition and collaboration.