Executing on the Channel-Led Marketplace Opportunity for Partners

Explore practical strategies for leveraging Microsoft Marketplace to scale channel-led sales opportunities in the AI era through this 51-minute conference session from Microsoft Ignite 2025. Learn how to navigate the evolving landscape where customers increasingly rely on trusted channel partners to guide them through AI agents, intelligent applications, and broader cloud solutions. Discover insights from marketplace momentum data showing how digital-first buying behaviors, particularly among millennial tech buyers, are reshaping go-to-market strategies. Examine survey findings that demonstrate how marketplace participation drives revenue growth, deal velocity, and creates multiplier effects for partner businesses. Understand the new marketplace economics for 2030 and how partner-funded deals are transforming traditional sales models. Gain knowledge about resale-enabled offers now available in the UK, US, and Canada that support two-tier partner involvement, enabling more sophisticated channel orchestration. Master the simplified setup processes for software companies and partners within Microsoft Marketplace, and learn how to effectively collaborate across various go-to-market moments. Access comprehensive resources including partner onboarding guides, marketplace documentation, community forums, and rewards programs designed specifically for channel partners looking to deepen their Microsoft partnership and expand their business opportunities.