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Microsoft

Microsoft Partner Benefits for Accelerating Software Company Success

Microsoft via YouTube

Overview

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Discover comprehensive resources and benefits available to software development companies at every stage of their journey within Microsoft's AI Cloud Partner Program (MAICPP). Explore targeted opportunities for building, publishing, and growing your software solutions, with special emphasis on AI applications and agent development. Learn about Microsoft's expanded support commitment for software partners, including technical guidance, Azure credits, and go-to-market benefits designed to accelerate company success. Examine the current Build and Publish phase benefits available to software companies, and understand new AI-specific advantages such as enhanced technical resources and Azure sponsorship credits for sandbox demos and proof-of-concept development. Gain insights into Microsoft's new investment tiers for certified Independent Software Vendors (ISVs) with high Marketplace sales performance, and discover how Azure sponsorship credits can support your development initiatives. Explore the innovative API pilot program that connects Microsoft Marketplace with distributor marketplaces, expanding your reach and sales opportunities. Participate in discussions about marketplace benefits and strategies for overcoming common seller and customer challenges. Hear directly from industry peers who share their experiences using rewards such as customer propensity scores and Azure sponsorship to drive business growth. Understand how to leverage Microsoft's investments in AI apps and agents, whether you're developing new agent solutions or working toward certified software designations. Access practical guidance on navigating the Microsoft partner ecosystem and maximizing the value of available resources and programs.

Syllabus

0:00 - Agenda Overview: Opportunities, Investments, Marketplace Focus, and Fireside Chat
00:02:00 - AI Driving Growth in the Software Industry
00:13:23 - Microsoft’s support commitment for software partners
00:19:09 - Overview of current Build and Publish phase benefits for software companies
00:20:29 - Expanded AI-specific benefits including technical guidance and Azure credits
00:21:53 - Introduction of new investment tiers for certified ISVs with high Marketplace sales
00:24:19 - Azure sponsorship credits for sandbox demos and proof-of-concept development
00:25:15 - Connecting Microsoft Marketplace with distributor marketplaces via new API pilot
00:33:45 - Exploring Marketplace Benefits and Overcoming Seller & Customer Discomfort

Taught by

Microsoft Ignite

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