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Explore how AWS Partner Programs empower software partners to build, market, sell, and grow their businesses through this 19-minute conference talk from AWS re:Invent 2025. Discover tailored programs with compelling benefits at each partnership stage, from development to market expansion, and learn how AWS Marketplace listings connect you directly with AWS sales through the SaaS Co-Sell Benefit to expand customer reach and accelerate sales cycles. Examine how AWS Partners leverage programs like ISV Accelerate and AWS Marketplace & List Sell Program to drive business growth and customer success. Unlock AWS's comprehensive support system designed specifically for Independent Software Vendors (ISVs), including go-to-market strategies, migration support and best practices through the AWS ISV Workload Migration Program (WMP), and funding opportunities to accelerate your software business growth.
