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Discover how to accelerate business growth through AWS Partner Programs and AWS Marketplace in this conference talk featuring Julia Chen, VP of Partner Core, and Matt Yanchyshyn, VP of AWS Marketplace & Partner Services. Explore AWS's transformation of partner success through profitable programs and innovative product offerings, learning how enhanced incentives, AI-driven automation, and global reach capabilities can fast-track your organization's expansion. Examine new features designed to deliver faster time-to-value, including automated specialization validation systems, simplified contract management processes, and enhanced AWS Marketplace functionalities. Gain insights into leveraging these tools for migration acceleration, generative AI adoption, and global market expansion while maintaining focus on scalable growth and increased profitability. Walk away with a concrete plan for efficient scaling strategies specifically tailored for AWS Partners looking to maximize their partnership potential and market opportunities.
