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Learn how to leverage Microsoft Marketplace as a central platform for selling AI-powered solutions alongside Microsoft's partner ecosystem in this 44-minute conference session from Microsoft Ignite 2025. Discover strategies for building, shipping, and monetizing intelligent applications, personalized agents, and other cloud offerings through the marketplace platform. Explore a proven formula for aligning marketplace strategy with sales motions to drive new revenue opportunities, covering everything from startup support and AI-native partnerships to marketplace improvements and customer adoption trends. Understand how purchasing through Marketplace fulfills Microsoft commitments and benefits both large and small organizations. Examine real-world implementations including Arrow's AI platform launch, the Our Sphere Assistant, and the new Our Sphere AI 360 tool designed to help partners build AI applications. Review partner success stories from companies like 5Trend, Pangea, and ServiceNow, while learning about future AI partnerships and Arrow's AI Accelerator program. Gain insights into marketplace growth momentum, customer benefits, and how the platform meets customers where they are in an era of surging demand for intelligent applications.
