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Explore Microsoft's strategic partner initiatives across Asia in this 49-minute conference session from Microsoft Ignite 2025. Learn from Heather Gordon, Chief Partner Office Asia, as she presents regional partnership opportunities, actionable guidance for deepening collaboration, accelerating co-sell momentum, and driving scalable growth with enterprise customers. Gain insights from Mark Iles, Chief Analyst APAC Channels at Omdia, who provides an exclusive analysis of the evolving global channel market, combining macro trends with Asia-specific insights to help partners anticipate disruption and align with Microsoft's strategic direction. Discover how to recognize and celebrate partner achievements in AI, understand agentic innovation and policy considerations, and examine the rising importance of network infrastructure and AI's impact on traffic growth. Examine the emergence of marketplaces as key distribution channels, industry consolidation and M&A trends in MSP and AI sectors, and commercial models for agentic AI solutions. Address critical questions about roadmaps for new partners entering enterprise segments, balancing cybersecurity with AI innovation, and Microsoft's evolving authorization strategies for emerging markets opportunities.
