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Microsoft

Future-Proofing Your Channel Business - Strategies for Asia Partners

Microsoft via YouTube

Overview

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Explore Microsoft's strategic approach to empowering channel partners across Asia-Pacific markets in this 44-minute breakout session from Microsoft Ignite 2025. Learn how Microsoft's ASIA leadership team is driving transformation initiatives specifically designed for Small and Medium Businesses while aligning with FY26 organizational priorities. Discover key insights into AI and digital transformation trends among Asian customers and understand the critical role partners play in facilitating these changes. Examine AI talent development strategies and workforce adaptation requirements that are reshaping the regional business landscape. Analyze profitability drivers and partner opportunity growth patterns while exploring how to enable AI adoption through existing Microsoft investments like Copilot. Understand the importance of human-centered AI implementation and effective change management practices. Gain insights into the forecasted emergence of 1.3 billion AI agents and the new partner opportunities this will create. Review Microsoft partnership benefits including team connectivity, program leverage, and marketplace utilization. Examine regional Copilot adoption trends with particular focus on Japan's leadership position and recovery patterns in other Asia markets. Access actionable next steps for deepening partner engagement and fueling sustainable growth while leveraging key initiatives and partner recognition programs.

Syllabus

0:00 - Mark Isles introduces himself as Chief Analyst for APAC Channels
00:04:35 - Rachel expands on AI and digital transformation trends among Asian customers and the role of partners
00:16:25 - Emphasis on AI Talent Development and Workforce Adaptation
00:21:25 - Discussion on profitability drivers and partner opportunity growth
00:26:27 - Discussion on enabling AI adoption through existing Microsoft investments like Copilot
00:27:25 - Emphasis on human-centered AI implementation and change management
00:38:12 - Forecast of 1.3 billion AI agents creating new partner opportunities
00:39:40 - Microsoft partnership benefits: connect with team, leverage programs and marketplace
00:41:00 - Regional Copilot adoption trends—Japan leads, other Asia markets rebounding

Taught by

Microsoft Ignite

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