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Microsoft

Unlocking the AI Chat to Agents for Channel Partners - PBRK303

Microsoft via YouTube

Overview

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Learn how to develop comprehensive go-to-market strategies for AI solutions as a Microsoft channel partner in this 48-minute breakout session from Microsoft Ignite 2025. Discover Microsoft's vision for empowering users with Copilot and transforming business processes through AI agents, then explore practical approaches to successfully monetize across Copilot, Copilot Chat, and agent solutions. Examine how AI democratization through new packaging models creates partner growth opportunities, with Copilot Chat serving as an effective entry point for customer engagement. Understand how to connect AI investment strategies to upcoming renewals and leverage key incentive opportunities for partner success. Explore Microsoft's partner enablement investments and get introduced to ASPX, the new AI Business Solution and Security Partner Center experience designed to support partner operations. Review real-world partner success stories, including Software One and Ascot Group's Copilot adoption impact, to understand practical implementation strategies. Gain insights from Microsoft experts Matt Goddard, Sela Gu, and Arun Subramanian on building effective AI solution practices that help customers improve productivity and transform their business processes through strategic AI implementation.

Syllabus

0:00 - Microsoft's vision: Empower every user with Copilot and transform business processes with Agents
00:12:00 - Conclusion and handover to Matt Gaudet to discuss partner opportunities
00:15:53 - Democratizing AI through new packaging and partner growth
00:17:13 - Copilot Chat as an entry point for customer engagement
00:24:26 - Connecting AI Investment Strategy to Upcoming Renewals
00:29:30 - Key Reasons for Emphasizing Renewals and Incentive Opportunities
00:31:26 - Arun Introduced to Discuss Partner Enablement Investments
00:39:47 - Explanation of ASPX – new AI Business Solution and Security Partner Center experience
00:45:01 - Partner success story – Software One and Ascot Group’s Copilot adoption impact

Taught by

Microsoft Ignite

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