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Learn how a retailer leverages the SQL Server connector from Lakeflow Connect to analyze customer purchase behavior in this 12-minute demonstration. Explore the process of connecting SQL Server data sources to Databricks, then discover how to build user-facing analytics applications using Databricks Apps. Follow along as the demo walks through data ingestion workflows, customer order data analysis techniques, and methods for combining transactional data with multi-channel customer interaction data to create comprehensive customer insights. Gain practical understanding of how retailers can achieve a holistic view of customer behavior by integrating disparate data sources through Lakeflow Connect's SQL Server connector capabilities.
