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Learn how Porsche transformed its customer data management using the Databricks Data Intelligence Platform and Lakeflow Connect in this 16-minute conference talk. Discover how the automotive company achieved operational efficiency and cost management by choosing Lakeflow Connect over building a custom solution for data integration. Explore the specific benefits realized by Porsche's CRM and Data Science teams, who can now focus on core innovation work rather than spending time on data ingestion integration with Salesforce. Understand how this strategic shift aligns with broader automotive industry trends where companies are redirecting IT budgets toward customer experience innovations and digital transformation initiatives. Gain insights from Andreas Maier, Team Lead Data-Driven Business Solutions at Porsche Informatik GmbH, as he shares practical examples of how unified customer data drives enhanced automotive experiences and enables teams to be more productive in their data-driven business solutions.
