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Explore the critical importance of design in this insightful 20-minute Web Summit talk featuring John Sculley, Robert Brunner, and Stephen Shankland. Discover the magic recipe for success in design-driven businesses, learn strategies for maintaining a premium design brand, and understand the significance of owning the design process. Delve into the crucial role of user experience in creating successful products and services, gaining valuable insights from industry experts on how design can be a driving force for innovation and business growth.
