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Explore how Alexander Wang's fashion company has revolutionized their approach to design, production, and marketing in this insightful 19-minute Web Summit talk. Discover the importance of creating experience-driven designs with the end user in mind. Learn about the company's innovative strategies for showcasing their products, developing socially engaging campaigns, and crafting experiential marketing initiatives. Gain valuable insights into the evolving landscape of fashion and user experience from this conversation between Alexander Wang and Isabel Hilton.
