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Explore how modern fashion brands are built and the shopping experience revolutionized through design in this conference talk by Pieter Konickx and Suchi Ahuja from B-Reel. Discover insights on creating digital campaigns and experiences for luxury fashion houses like Rihanna's FENTY, which challenges industry traditions by focusing solely on online distribution. Learn about adapting to modern consumer behavior, designing without seasonal constraints, and creating digital experiences that replicate familiar shopping habits. Gain inspiration for innovative approaches to fashion branding and e-commerce that go beyond traditional flagship stores.
