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Explore the fashion industry's efforts towards sustainability in this 20-minute Web Summit 2018 panel discussion featuring Eco-Age's Livia Firth, Aquafil's Giulio Bonazzi, and Chinadialogue.Net's Isabel Hilton. Delve into the challenges of re-establishing natural fibres and creating a circular economy in fashion. Examine the industry's role in the global "plastic calamity" and the potential for a system where consumers buy, use, and return items to manufacturers for recycling. Evaluate whether recent initiatives represent a fundamental shift in product design or merely a marketing strategy for big brands. Gain insights into the complexities of cleaning up the fashion industry and the steps needed to create a more sustainable future for clothing production and consumption.
