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University of Pennsylvania

Business Foundations

University of Pennsylvania via Coursera Specialization

Overview

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In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Syllabus

  • Course 1: Introduction to Marketing
  • Course 2: Introduction to Financial Accounting
  • Course 3: Managing Social and Human Capital
  • Course 4: Introduction to Corporate Finance
  • Course 5: Introduction to Operations Management
  • Course 6: Wharton Business Foundations Capstone

Courses

Taught by

Barbara E. Kahn, Brian J Bushee, Christian Terwiesch, David Bell, Jagmohan Raju, Michael R Roberts, Michael Useem, Peter Cappelli and Peter Fader

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