Overview
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Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.
This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma.
This Specialization will provide you with the skill set needed to help achieve the next step in your career.
Syllabus
- Course 1: Accounting: Principles of Financial Accounting
- Course 2: Finance for Managers
- Course 3: Marketing: Customer Needs and Wants
- Course 4: Organizational Behavior: How to Manage People
- Course 5: Analysis of Business Problems
Taught by
Anneloes Raes, Carlos GarcÃa Pont, Marc Badia, Mario Capizzani and Miguel Antón