Foundations of Management

IESE Business School via Coursera Specialization

Go to class Write review

Overview

Coursera Flash Sale

40% Off Coursera Plus for 3 Months!

Grab it

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career.

Syllabus

Course 1: Accounting: Principles of Financial Accounting
Course 2: Finance for Managers
Course 3: Marketing: Customer Needs and Wants
Course 4: Organizational Behavior: How to Manage People
Course 5: Analysis of Business Problems

Courses

0 reviews
6 hours 54 minutes
View details

Are you ready to make strategic business decisions that drive long-term profitability and sustainability? In this capstone course, you'll tackle a real-world business challenge faced by GAS GAS, an off-road motorcycle manufacturer. Leverage business analytics tools and frameworks you've acquired throughout the specialization to analyze the dilemma and propose a data-driven solution. You'll learn a six-step analysis methodology to dissect business problems, integrating considerations from accounting, finance, marketing, and organizational behavior. Develop critical decision-making skills applicable to business strategy and data analytics roles, and gain a comprehensive understanding of how your actions can positively impact a firm's future.
2 reviews
13 hours 27 minutes
View details

Financial Accounting, the language of business, is essential for anyone interacting with financial information. Whether you're a business owner, manager, or just starting your career, understanding financial statements is crucial. This course provides the fundamentals of financial accounting, empowering you to interpret financial statements like balance sheets and income statements for informed decision-making. You'll gain the conceptual base for further learning in accounting and finance. No prior experience is needed. Practice your skills using Microsoft Excel, a critical tool in finance and accounting. Understand the basics of accounting, improving your business and potentially unlocking free courses and certificate opportunities along the way.
0 reviews
14 hours 46 minutes
View details

Unlock your potential in the workplace by understanding the principles of organizational behavior. Inspired by Peter Drucker's insightful observations, this course offers a practical guide to navigating human dynamics in professional settings. You'll gain actionable skills in motivation, leadership, teamwork, and cultural awareness. Specifically, you will learn how to foster effective team collaboration, resolve conflicts constructively, develop your leadership style, and communicate effectively across cultures. This understanding will empower you to drive positive change within your team and organization. No prior experience is required. Suitable for individuals interested in business, project management, or leadership roles.
0 reviews
18 hours 40 minutes
View details

Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**.
0 reviews
15 hours 28 minutes
View details

Unlock the power of numbers in business! In this Operational Finance course, you'll learn to interpret the 'financial story' told by balance sheets and income statements, gaining insights crucial for short-term decision-making. Master the management of current assets, liabilities, and working capital to optimize business performance. Understand the financial impact of managerial decisions on operations and marketing, making you a more strategic leader. Prerequisites: Basic understanding of accounting principles recommended. Experience with Microsoft Excel is helpful. Learning Outcomes: * Analyze balance sheets and income statements to identify key financial ratios. * Make data-driven decisions related to working capital management. * Evaluate the financial consequences of marketing and operational strategies. Benefits: Gain the confidence to make sound financial decisions, improve business profitability, and advance your career in finance or management. Equip yourself with skills applicable across diverse industries. Are you ready to transform your understanding of finance and its impact on your business?