This course is designed for MBA students and corporate executives seeking to enhance their communication skills both internally within their organisations and externally to build a powerful personal brand and expand the presence of their company’s products or services. Through a blend of theory, case studies, practical exercises, and expert interviews, participants will learn how to leverage new media tools effectively, navigate crisis situations, harness the power of AI in communication, engage with organised media, master the art of pitching and negotiation, and excel in public speaking and digitalcontent creation.