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ABOUT THE COURSE:This is a mandatory course for students interested in using digital marketing either as a part of their existing marketing plans or as a new media option for their communication with the outside world of customers and stakeholders. The objective of the course is to sensitize the participants about various facets of digital marketing. The course will unfold the concepts of Digital marketing strategy, online advertising, Pay per Click, Digital Display Advertising, Email Marketing, Inbound Marketing, Social Media Marketing, Mobile/App Marketing, Affiliate Marketing and web analytics etc., with the help of appropriate case studies and examples. After learning this course the participants will be able to visualize the operational and marketing aspects of digital marketing and formulate appropriate strategies in this domain.INTENDED AUDIENCE: Students of ManagementPREREQUISITES: Marketing ManagementINDUSTRY SUPPORT: All companies which want to market themselves using digital media.
