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Coursera

Strategic Customer Relationship Management & Sales Technique

HubSpot via Coursera Specialization

Overview

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In this specialization, you will learn essential leadership skills, including how to inspire and motivate individuals, manage talent, influence without authority, and lead teams. In this specialization, you will not only learn from Michigan faculty. You will also learn directly from exceptional leaders including Jeff Brodsky, Global Head of HR for Morgan Stanley, and John Beilein, previous Head Coach of the University of Michigan Men’s Basketball Team. We will share with you our research on how to lead people and teams effectively, and work with you to apply these insights to your own teams and leadership. In every course, you will have an opportunity to apply new leadership skills by working through a series of practical leadership assignments. In addition, the capstone will enable you to work on live leadership challenges.

Syllabus

  • Course 1: Sales Enablement
  • Course 2: Inbound Sales
  • Course 3: Lead Management with HubSpot
  • Course 4: Sales Reporting with HubSpot
  • Course 5: Managing for Frictionless Sales

Taught by

Kyle Jepson, Rachel Sheldon and Tiphaine Amblard

Reviews

3.6 rating at Coursera based on 20 ratings

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