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LinkedIn Learning

Understanding Viral Videos

via LinkedIn Learning

Overview

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Find out how to set yourself up for success to create content that is well poised to gain the attention to go viral.

Syllabus

Introduction
  • Connecting with viral videos
1. Understanding Viral Videos
  • What is virality?
  • What are the secrets to going viral?
  • Emphasizing emotion, value, and authenticity
  • Additional ways to optimize for virality
  • Embracing viral strategy
  • Embracing the randomness of the internet
  • Catering to different social media platforms
  • Case studies of viral videos
2. Viral Marketing Tips
  • What is viral marketing?
  • How can brands incorporate virality?
  • Working with influencers to strike internet gold
  • Marketing hacks: Tips and tricks to riding the viral wave
Conclusion
  • Next steps

Taught by

Ashley Kennedy

Reviews

4.8 rating at LinkedIn Learning based on 46 ratings

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