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Coursera

Viral Marketing And Growth Hacking With Content Marketing

via Coursera

Overview

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Learn how a professional marketer plans and positions their content and product for virality. Everyone talks about going viral and for most people, it's a myth because it's an overused term that can mean nothing. But professional marketers understand what virality means and how to take advantage of it for things they are promoting. VIRAL COEFFICIENT FORMULA Yes, you can count the virality of your content. I'll walk you through how virality is calculated so you can understand how much further your content has to go in order to go more viral. Throughout the course, you will learn small details that will boost the virality of your content and get you more sharing. LEARN VIRAL TECHNIQUES Learn how to dominate in hashtags, use images and memes, write better headlines that get attention, and much more. ALSO VIRAL SOCIAL MEDIA CONTENT CREATION Learn to create viral memes in seconds that can be shared around social media sites and get re-shared because they are funny and engaging. Also, learn how to create content that has more virality built into it. RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. Invest in your future! Enroll today.

Syllabus

  • Going viral welcome and introduction for what you will get in the course
  • Viral content hooks and techniques
  • Additional ways to boost sharing and virality
  • Hashtag basics
  • Social media contests
  • Featuring influencers in order to get them to re-share your business

Taught by

Alex Genadinik

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