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Coursera

Marketing Psychology & Neuromarketing

via Coursera Specialization

Overview

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This specialization is intended for marketing and sales professionals. It will help them understand buyer psychology, neuromarketing, and gain empathy and emotional intelligence in sales and marketing. Students will learn many marketing and sales techniques that can immediately be applied to their daily work, and make them more effective marketers.

Syllabus

  • Course 1: Market Research: Marketing Psychology & Consumer Behavior
  • Course 2: Marketing Skills: Marketing Psychology And Neuromarketing
  • Course 3: Viral Marketing And Growth Hacking With Content Marketing
  • Course 4: Innovative And Disruptive Thinking For Market Disruption
  • Course 5: Pricing Strategies
  • Course 6: Negotiation Skills So Strong That You Beat ChatGPT
  • Course 7: ChatGPT For Brand Storytelling - Create A Memorable Brand
  • Course 8: Empathy And Emotional Intelligence For Sales Professionals
  • Course 9: How To Ask Great Sales Questions That Lead To Closing
  • Course 10: Sales: Understand Subtle Buying Signals To Close More Deals
  • Course 11: Sales Copywriting And Landing Page Optimization With ChatGPT

Courses

Taught by

Alex Genadinik

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