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LinkedIn Learning

Social Media Marketing with Facebook and Twitter

via LinkedIn Learning

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Overview

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Learn how to use social media to promote your business. Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.

Syllabus

Introduction
  • How social media can help you meet your business goals
  • Connecting with customers using Facebook and Twitter
1. Getting Strategic with Facebook and Twitter
  • Developing your social media marketing strategy
  • Developing your content strategy for social media
  • Setting goals to measure success
2. Growing Your Brand with Facebook and Twitter
  • Brand guidelines for social media
  • Establishing yourself as a thought leader with content
  • Embracing storytelling
3. Building Community with Facebook and Twitter
  • Getting to know your audience
  • What to post on Facebook and Twitter
  • Encouraging conversation
4. Measuring Your Efforts on Facebook and Twitter
  • Looking at your insights
  • Optimizing conversions
Conclusion
  • Continue to be strategic on Facebook and Twitter

Taught by

Megan Adams

Reviews

4.8 rating at LinkedIn Learning based on 111 ratings

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