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LinkedIn Learning

Scaling Your Small Business

via LinkedIn Learning

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Overview

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Take your business to the next level. Learn how to scale your startup by defining your brand, refocusing your energy, hiring the right people, and delegating work.

Syllabus

Introduction
  • Grow your startup by scaling
1. Getting Ready to Scale
  • Growth vs. scale
  • Getting ready
2. Nail the Foundation
  • Discover your ideal customer
  • Know your brand promise better
  • Find your champions
3. Start with Channels
  • What are channels
  • Find your viral channels
  • Understanding confluence
  • Create viral loops
  • Time to experiment
  • Customer experience: The forgotten channel
4. Delegate Almost Everything
  • Delegate before you can
  • Systems thinking
  • Systems roadmap
5. Focus and Measurement
  • Planning less
  • Measuring what matters
  • Hiring to let go
Conclusion
  • Next steps

Taught by

John Jantsch

Reviews

4.6 rating at LinkedIn Learning based on 142 ratings

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