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LinkedIn Learning

Repurposing Video Content for Different Social Media Platforms

via LinkedIn Learning

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Overview

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Learn to repurpose your videos to best match the specifications for each social media platform and audience—so that you can save time and optimize your reach and impact.

Syllabus

Introduction
  • Diving into repurposed video strategies
1. Why Repurpose Video Content?
  • Characteristics of video content
  • Technical specs of online video
  • Social media platform recommendations
  • Methods of repurposing
2. Creating Base Videos
  • Getting to know the brand
  • Getting to know the assets
  • Making the base videos: Video 1
  • Making the base videos: Video 2
  • Making the base videos: Video 3
3. Repurposing Video into Other Videos
  • Video 1: Changing titles, music, and more
  • Video 2: Changing the style, and more
  • Video 3: Changing the visuals, and more
  • Making a mashup or compilation video
  • Editing for length
  • Changing your video's aspect ratio
4. Repurposing Video into Other Content
  • Extracting images for graphics and memes
  • Creating animated gifs
  • So many multimedia possibilities!
Conclusion
  • Next steps

Taught by

Ashley Kennedy

Reviews

4.7 rating at LinkedIn Learning based on 68 ratings

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