Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Social Media Video for Business and Marketing

via LinkedIn Learning

Go to class Write review
Udacity Ad

Get 50% Off Udacity Nanodegrees — Code CC50

Learn More → CodeSignal Ad

Introduction to Programming with Python

Learn More →

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Get a thorough introduction to the role of video in social media marketing campaigns, as well as how to best leverage video in your overall content strategy.

Syllabus

Introduction
  • Social media marketing with video
1. Exploring the Role of Video in Business and Marketing
  • Video's role in social media marketing
  • Video and the marketing funnel
  • The five Ws of video content strategy
  • Strategies to make your video stand out
  • Repurposing video to maximize impact
2. Discussing and Analyzing Different Types of Social Media Videos
  • Craft your rally cry with a brand anthem video
  • Communicate with punch with an explainer video
  • Close the deal with a product video
  • Teach with efficiency and engagement with a how-to video
  • Leverage the power of personal stories with customer testimonials
  • Double down on emotion and values with long-form content
  • Go personal and unscripted with video interviews
  • Inject personality into branding with vlogs
  • Unleash the power of filmmaking with narrative content
  • Peek behind the curtain with BTS and company culture videos
Conclusion
  • Next steps

Taught by

Ashley Kennedy

Reviews

4.7 rating at LinkedIn Learning based on 182 ratings

Start your review of Social Media Video for Business and Marketing

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.