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LinkedIn Learning

Social Media Video for Business and Marketing

via LinkedIn Learning

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Overview

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Get a thorough introduction to the role of video in social media marketing campaigns, as well as how to best leverage video in your overall content strategy.

Syllabus

Introduction
  • Social media marketing with video
1. Exploring the Role of Video in Business and Marketing
  • Video's role in social media marketing
  • Video and the marketing funnel
  • The five Ws of video content strategy
  • Strategies to make your video stand out
  • Repurposing video to maximize impact
2. Discussing and Analyzing Different Types of Social Media Videos
  • Craft your rally cry with a brand anthem video
  • Communicate with punch with an explainer video
  • Close the deal with a product video
  • Teach with efficiency and engagement with a how-to video
  • Leverage the power of personal stories with customer testimonials
  • Double down on emotion and values with long-form content
  • Go personal and unscripted with video interviews
  • Inject personality into branding with vlogs
  • Unleash the power of filmmaking with narrative content
  • Peek behind the curtain with BTS and company culture videos
Conclusion
  • Next steps

Taught by

Ashley Kennedy

Reviews

4.7 rating at LinkedIn Learning based on 271 ratings

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