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LinkedIn Learning

Pivoting Your Small Business in a Crisis

via LinkedIn Learning

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Overview

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Keeping your business afloat and your customers satisfied during a global pandemic is no easy feat. Tune into this course to get practical tips for finding the right path forward.

Syllabus

What Do I Do Now?
  • How do I decide the right path forward for my business?
  • How do I lead during this unprecedented time?
  • How do I stay informed?
1. Tips to Help Keep Your Doors Open
  • How do I repurpose my staff?
  • How do I quickly set up a web presence when I’m a brick and mortar?
  • How do I connect and communicate with my customers?
  • How do I take payments online?
  • How do I set up my business for gift card sales?
  • How do I evaluate whether I should move my business online?
  • How do I pick a tool to set up an online storefront for my business?
  • How do I advertise my services online?
  • How do I create video to communicate with my customers?
  • How do I use live video to interact with my customers?
  • How do I create visuals to support my business right now?
2. Looking Ahead
  • A plan for right now and what's ahead

Taught by

Jess Stratton, Morten Rand-Hendriksen, Ashley Kennedy, David Gassner, Sharon Bennett, Garrick Chow and George Maestri

Reviews

4.4 rating at LinkedIn Learning based on 50 ratings

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