Marketing Your Side Hustle

Introduction

• You made it, now get it out there!
• What you should know before starting

1. Before Opening the Gates

• Understand the stakes
• Make sure your offer is compelling
• The two problems: Conversion and traffic
• Marketing is about persuasion

2. Storytelling for Fun and Profit

• Write your origins story
• Create a strong About page
• Copywriting for results

3. Get the Word Out

• Market to your grandma
• Forums and communities
• Social media marketing
• Press and media

4. Deals, Discounts, and Promotions

• Let's make a deal
• Eight types of promotions
• Encouraging referrals and using incentives
• Five ways to create urgency

5. Advertising

• Could you get it for free?
• Online ads: Facebook and Google
• Other options
• Tracking your ad spend

Conclusion

• Remix your offer
• Sell like a Girl Scout
• Next steps