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Learn about creative marketing strategies through case studies of successful campaigns by top brands.
Overview
Syllabus
Introduction
- Elevating your strategy with marketing case studies
- Becoming an editorial destination for customers: Intercom
- Taking the lead with experimental marketing: Chipotle
- Providing value to your target audience: Mailchimp
- Building a loyal community: Crumbl Cookies
- Successful partnerships with influencers: Dove
- Competing through storytelling: SAP
- Integrating social media into core products: Peloton
- Differentiation with humor: Metro Trains Australia
- Elevating your paid media investments: Procter & Gamble
- Product-led growth as a guiding principle: monday.com
- Developing a robust omnichannel marketing strategy: Nykaa
- Embracing purpose-driven marketing: TOMS
- Maintaining brand relevance long-term: Shiseido
- Commanding search by providing utility: CarMax
- Applying key marketing strategies to your organization
Taught by
Brian Honigman
