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LinkedIn Learning

Marketing on LinkedIn: The Sophisticated Marketer's Guide

via LinkedIn Learning

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Overview

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Learn to leverage LinkedIn for your business. Professionals from small businesses to global enterprises will benefit from exploring new features and current best practices.

Syllabus

Introduction
  • Market your brand on LinkedIn
1. Optimizing Your Profile for Marketing Success
  • How LinkedIn's Creator mode works for your business
  • Gather and repurpose recommendations
2. Creating Personal Brand Content for LinkedIn
  • Create a content strategy for LinkedIn
  • Create video content for LinkedIn
  • Creating personal brand content on LinkedIn
  • Copywriting tips for your personal posts on LinkedIn
  • Leveraging collaborative articles on LinkedIn
3. Networking on LinkedIn Like a Pro
  • Who to connect with when marketing on LinkedIn
  • Creating conversation in your LinkedIn Inbox
4. Marketing Your Business on LinkedIn
  • How to create your LinkedIn company page
  • How to create LinkedIn content as your brand
Conclusion
  • Dive deeper into marketing on LinkedIn

Taught by

Alex Rynne

Reviews

4.6 rating at LinkedIn Learning based on 133 ratings

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