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LinkedIn Learning

Marketing during a Crisis

via LinkedIn Learning

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Overview

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Learn how to reposition your brand during a crisis, take immediate action, reevaluate the landscape, and understand the new consumer mindset.

Syllabus

Introduction
  • Responding to marketing challenges
1. The New Reality
  • The bandwagon effect
  • The need for information
  • Sharing important information
2. The New Consumer
  • Shifting mindsets and goals
  • Marketing to the new consumer
  • Trends to attach to
3. Laying the Foundation
  • Needs-gap optimization
  • Continue or pause
  • Are you being opportunistic?
  • Cutting costs
4. Strategies to Evaluate
  • Trust is central
  • Slow down
  • Fast prioritization
  • Developing a strategy team
5. Moving Forward
  • Marketing in the face of uncertainty

Taught by

Brad Batesole and Madecraft

Reviews

4.7 rating at LinkedIn Learning based on 154 ratings

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