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LinkedIn Learning

Logo Design: Handmade Aesthetic

via LinkedIn Learning

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Overview

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Give logo designs a handmade aesthetic and add a sense of authenticity to your client's brand and messaging, with tips from LogoLounge founder Bill Gardner.

Syllabus

Introduction
  • Welcome
  • What is LogoLounge?
  • Imitating the human flaw
1. Human Touch
  • David vs. Goliath: Small has its advantages
  • Appropriate: The clothes must fit
  • Randomness: Avoiding perfection
2. Hand Illustration
  • Brush: Artistic brevity
  • Near perfection: A little naive
  • Free-form: The right amount of a child
  • Degeneration: Embracing imperfection
  • Backward challenge: Loosen up on your preconceived notions of perfection
  • Backward solution: Loosen up on your preconceived notions of perfection
3. Line Personality
  • Sketch: Refined solutions
  • Chaos: Harnessing wild energy
  • Single line: The beauty of bare essentials
  • Doodles: The upside of a wandering mind
4. Surface Technique
  • Blemished: Tainted imitation
  • Looseness
  • Degeneration
  • Process imitation: Ink it up
  • Woodcut challenge: Creating a woodcut-style drawing
  • Woodcut solution: Creating a woodcut-style drawing
5. Application of Color
  • Analog surfaces
  • Painting: Wash and brush
  • Texture: The temptation of touch
6. Hand Type
  • Hand drawn: Purity of something real
  • Calligraphy: A written assurance
  • Writing: A bit less formal
  • Art and type: Married together in a single logo
  • Imitation: A copy of a copy of a copy
Conclusion
  • Next steps

Taught by

Bill Gardner

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4.8 rating at LinkedIn Learning based on 75 ratings

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