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LinkedIn Learning

Logo Design: Visual Effects

via LinkedIn Learning

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Overview

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Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.

Syllabus

Introduction
  • Welcome
  • What is LogoLounge?
  • Visual meaning multipliers
1. Transparency: Flat
  • Transparency as a way of business
  • Layered: Exposing complexity
  • Clusters: Synergy in numbers
  • Shifted: Offsetting a single idea
  • The freedom of clarity
2. Transparency: Dimensional
  • More than a flat concept
  • 3D: An illusion of form
  • Shapes: A transparent wrap
  • Crystals: Discovering treasure
3. Three-Dimensional Shapes
  • Lifting a concept off the screen
  • Highlights: A tempting mirage
  • Shading: A thing of substance
  • Trompe l'oeil: Fooling the eye
4. Treatment
  • Letting surface tell a story
  • Pattern: Applying personality
  • Handmade: A touch of humanity
  • Texture: Tactile messenger
  • Picture frames: Diverse personality
  • Challenge: Treatment
  • Solution: Treatment
5. Shadows
  • Absence of light tells a story
  • Active: Dark stories in motion
  • Informative: Mysteries in the message
  • Reality: A true sense of place
  • Challenge: Shadow
  • Solution: Shadow
6. Illusion
  • Optical illusion: Is it or isn't it?
  • Discovery: Making brand advocates
  • Spatial puzzles: An homage to M. C. Escher
  • Multiviews: Made you look twice
  • Hidden: In plain sight
  • Motion: A dizzying possibility
Conclusion
  • Next steps

Taught by

Bill Gardner

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4.8 rating at LinkedIn Learning based on 93 ratings

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