Please be advised that LinkedIn Learning will retire this learning path on October 1, 2026. In order to receive a certificate of completion, you must complete all courses in the path before that date.

Logo design is just one part of brand identity design. These courses provide a background on brand identity development and explore using the facets of logo design to reinforce a brand's identity.

Explore the process of designing a brand identity.
Discover how design treatments affect brand identity.
Explore logo animation in video production.

Syllabus

Courses under this program:
Course 1: Brand Design Foundations
-Learn exactly what branding is, and explore the process of developing a brand from research to final implementation.

Course 2: Logo Development: Identity Design and Discovery
-Learn how to successfully begin a design project through the design and discovery process in part one of the Logo Development series.

Course 3: Logo Development: Identity Development
-Learn smart strategies for design inspiration, how to incorporate symbolism, and powerful client presentation techniques in part two of the Logo Development series.

Course 4: Logo Design: Shapes and Symbols
-Learn how shapes and symbols help designers weave a story into their logo designs, and explore the mystery behind these forms.

Course 5: Logo Design: Handmade Aesthetic
-Give logo designs a handmade aesthetic and add a sense of authenticity to your client's brand and messaging, with tips from LogoLounge founder Bill Gardner.

Course 6: Logo Design: Symbolism in Nature
-Tackles the hidden symbolism behind how we depict our planet and teaches you how to use these symbols to give your logo designs more impact.

Course 7: Logo Design: Visual Effects
-Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.

Courses

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Get an introduction to the industry-standard motion graphics application from Adobe.
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Aaron Draplin, owner of Draplin Design Co., takes our logo design challenge. Watch as he sketches, tests, and tunes his ideas, and provides tips on freelancing and finding inspiration.
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Combine the powers of Photoshop, After Effects, and Illustrator to make polished logo animations for yourself and your clients.
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Learn how to create an eye-catching logo and adapt it to fit a variety of device-independent applications, from business cards to banner ads, using Illustrator and Photoshop.
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Learn how to design a simple, elegant logo—even if you've never designed one before—with these tips and tricks from Before & After creator John McWade.
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Take your logo designs to the next level. Learn techniques for creating vector-based logos that display beautifully in any format.
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Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.
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Learn the secrets of detecting logo design trends with this exploration of over 200 logos, helping you create fresh, original, and relevant logo designs.
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Learn how to design a logo. Learn the principles of logo design by deconstructing popular logos and then constructing your own in Adobe Illustrator.