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LinkedIn Learning

Logo Trend Report 2016-2017

via LinkedIn Learning

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Overview

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Learn the secrets of detecting logo design trends with this exploration of over 200 logos, helping you create fresh, original, and relevant logo designs.

Syllabus

Introduction
  • Welcome
  • Why are trends important?
  • A shifting brand environment
1. Why Trends
  • A stride toward simplicity
  • Discovering new symbology
2. Line
  • Stimming: A repetitive loop
  • Bars: Building with repetition
  • Line dash: Hierarchy of line
3. Shape
  • Circles: The universal shape
  • Corners: Defining boundaries
  • Pocket shields: Tomorrow's crest
4. Type
  • Off shift: Exposing the hidden message
  • Letter block: Fitting the square
  • Dog ears: A customized container
5. Dimension
  • Slices: Layering in hidden dimension
  • Benders: Unexpected agile shapes
  • Curls: A mystery form is born
6. Surface
  • Ombré: A gradient with breaks
  • Half and half: Light and not so light
  • Linked: Building visual bonds
Conclusion
  • Forecasting future logo trends

Taught by

Bill Gardner

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